“Online Education: A Marketing Strategy”

Experience the Benefits of an Online Education: A Marketing Strategy to Convince Parents and Students to Try It Out!

As the world continues to move towards a virtual learning environment, online education portals are becoming increasingly popular for high school students. There are numerous advantages to taking classes online, including convenience, flexibility, and cost savings. However, many parents and students remain hesitant to embrace this type of learning. Online education portals offer a variety of advantages over traditional classrooms, such as increased flexibility, cost savings, and access to a wider range of resources.

Online education

However, convincing parents and students to study through an online education portal can be a challenge. To convince parents and students to study through an online education portal for high school education, it is important to focus on the key benefits of such an approach. Here are five strategies you can use to effectively promote your online education portal: 

1. Highlight the Flexibility of Online Learning: One of the biggest benefits of online learning is its flexibility. With online learning, students can learn at their own pace, without the rigid timeline of a traditional classroom. This can be especially beneficial for parents with busy schedules or students with special needs. Emphasize the flexibility of online learning and how it can help parents and students make the most of their time.

2. Demonstrate Cost Savings: Online learning is often more cost-effective than traditional classroom learning. Not only can parents save money on tuition, but they can also save on transportation and other costs associated with traditional schooling. Demonstrate the cost savings associated with online learning and how parents and students can benefit from it.

3. Showcase the Quality of Resources: Online education portals offer access to a wide range of resources, such as textbooks, videos, activities, and more. Demonstrate the high quality of these resources and how they can help parents and students learn better.

4. Promote the Community: Online education portals often provide a sense of community, with students and teachers interacting in forums and other online spaces. Promote this sense of community and how it can help students feel more engaged and supported in their learning.

5. Stress the Safety of Online Learning: Parents and students may have concerns about the safety of online learning, due to the potential for cyber bullying and other issues. Highlight the security measures your online education portal has in place to ensure a safe learning environment for all. By emphasizing the key benefits of online learning and addressing any potential concerns, you can effectively promote your online education portal and convince parents and students to study through it. With these strategies in place, you can make the most of the online learning trend and help more parents and students take advantage of the many benefits it offers.

Impact of covid-19 on online education

Digital Education-Adigital

The impact of Covid-19 on online education

Covid-19’s impact on education.
The Covid19 pandemic is wreaking havoc all over the world. It has impacted every region of the country and the world. Today, the COVID 19 epidemic, which is destroying all of the old educational systems, has raised the question of whether online education will be able to become synonymous with the education system that was previously in place. Will the introduction of PM e-education provide students with a better education?
Because of the pandemic, online education is becoming a requirement for educators. As a result, teachers are increasingly delivering lectures via video platforms such as #Zoom, #GoogleMeet, #Go-to-Meeting, #Webexmeet, #FacebookLive, and #YoutubeLive.

none of these platforms can fully fulfil the purpose

However, none of these platforms can fully fulfil the purpose of online education. As a result, a specially designed dedicated online platform to serve the purpose of online learning is required. Students and teachers can be easily trained in digital systems used in online teaching systems using this method.

To meet the larger goal of PM e-learning, the Ministry of Human Resource Development also operates a series of web platforms to meet the needs of different learning levels, which are coordinated by national coordinators such as AICTE, NCERT, IGNOU, UGC, NPTEL, NIOS, IIMB, NITTTR, and CEC to provide aspirants with up-to-date and high-quality content.

– For School Education :- #NIOS, #NCERT
– For out of school education :- #IGNOU, #NITTTR, etc.
– For Undergraduate Courses :- #AICTE, #CEC, #NPTEL, #IIM-B, etc.
– For Post Graduate Courses :- #UGC, #AICTE, #IIMB, #NPTEL etc.

Online Education: A Marketing Strategy
Online study-india-1

challenges in e-learning platforms

However, there are lots of challenges in using and learning from all of these e-learning platforms, including:
1. Non-Interactive Teaching- Learning without the opportunity for face-to-face interaction.
2. There is no proper way to track students’ learning and comprehension in an online class.
3. Difficulty perceiving students’ seriousness and attentiveness during online lecture delivery.
4. Administration of mid- and end-of-semester exams.
5. Inability to review lab sessions (Practicals), viva, and project.
6. Difficulties in resolving student doubts and counselling.
7. Difficulty in uploading questions or adding material to the evaluation platform.
8. The absence of presentable teaching materials (PPT/Notes).
9. To provide students with on-the-job training and industrial visits for practical knowledge.

solution to the current and future situation

Google also launched #GoogleClassroom in 2014, which offers similar functionality but has some limitations. Similarly, #IITB operates an e-learning platform called #Bodhitree. This could be an option for overcoming e-learning challenges. As a solution to the current and future situation caused by Covid 19, I believe that all universities and educational institutions should have their own learning or online teaching platform in this day and age. All universities and educational institutions must also establish a #LMS-based education portal. Large institutes such as #IIT #Bombay have also begun online teaching workshops; other universities and institutes should also train their teachers for this type of technology.

Future of education

What is Digital Education or Learning?

What is digital education or learning?

Digital Education Introduction

 Digital Education-Adigital

Let us now shed some light on the various aspects of digital education.

    1. 1. What is exactly digital education? What effect does it have on our learning?
      In simple terms, if you understand digital education or online education, this is “Technology Enhanced Learning,” which means getting a better education with the help of technology. Today, there is almost no aspect of our lives that is not influenced by technology. If this technology is linked to education, even complex or difficult concepts will become easier to grasp. People of all ages now own smartphones as a result of India’s smartphone revolution, and we use them to stay connected to the Internet. This is a new technology that allows us to gain knowledge and information from anywhere in the world using a smartphone or smart device. This method of acquiring or acquiring knowledge is known as digital education.
      We’ve come a long way in the last 20 years in terms of technology; today, we have a mobile app for everything, and an app for everything. Learning on a digital platform becomes much easier if these applications are tailored to education. Before 2019, there were only one or two educational applications available, but by 2022, we have a lots of options. These applications are specifically designed for education or learning, and they make taking classes very simple or easy.

      We have a good understanding of digital learning, but we’d like to know how it differs from traditional or physical classroom learning.

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  2. 2. What is the distinction between traditional and digital learning?
    Let us examine its advantages over traditional learning.

    A. CONVINIENT

    For years, we have done the same things in the traditional or physical learning process, such as sitting in the classroom, listening to the teacher, taking notes, studying, giving exams, and promoted to the next class. In digital education, on the other hand, the class and content will be available 24 hours a day, seven days a week, and if you miss your online classes, you can access the recorded class videos from your recorded section. It is not necessary to be physically present anywhere.

    B. FLEXIBILITY

    In the traditional classroom or learning process, you must be present at a specific location or time and wear a specific uniform. On the other hand, with digital learning, you can attend classes from anywhere at any time. Online learning allows you to devote time to your hobbies, family, and friends. Many people who have health problems can easily attend online classes.

    C. ECONOMICAL

    Traditional learning methods require a significant investment of time and money, such as transportation, a backpack, stationery, and so on. On the other hand, a digital classroom saves money and time.

    D. LEARN NEW SKILLS

    A digital learning app can help you learn real-life and time management skills. Internet access provides opportunities to learn new technologies.

    E. ACTIVE LEARNING

    To stimulate reading interest, online learning employs a variety of techniques such as animations, graphics, and graphics. Visual learning, also known as pre-learning, is evidence that what is learned is retained in memory for an extended period of time.